Smart speakers have been trending wildly in the tech news this week with Amazon upgrading its Alexa-based devices and Apple announcing its $350 HomePod. Now, we might have more information to add to the list and this time it’s coming from one of the biggest tech giants, Samsung.
The South-Korean company hasn’t officially revealed whether it is actually working on a smart home speaker but with the competition so hot right now, there is reason to believe it just might be. The news of the possible project being developed came from the company’s native land itself, Korea. The Korean Herald posted today about Samsung ‘rumored to be preparing a home audio device likely to be equipped with its own voice assistant, Bixby’.
The post also mentions Microsoft’s Invoke smart speaker, equipped with Cortana that is set to release this fall. Along with Microsoft, the Korean Herald also mentions the plans of non-hardware companies such as Japan’s SoftBank and South Korea’s SK Telecom and KT to produce their own versions of smart home speakers.
Ever since the reports of Samsung possibly developing its own wireless speaker surfaced, the idea has been met with quite some negativity by experts and analysts. For starters, Samsung’s voice-assistant Bixby is still in its infancy and is unable to perform half the functions Amazon’s Alexa or Apple’s Siri can. Not only is the voice assistant poor in taking requests, some Samsung users have called Bixby ‘almost annoying’.
It is essential that before (and if!) Samsung launches its smart home speaker, it needs to expand and improve its voice-assistant. After all what makes a smart speaker unique from an ordinary speaker is its artificial intelligence technology.
Apple’s HomePod is equipped with Apple’s voice-assistant Siri that can carry out an plethora of demands and requests. The HomePod itself is an excellent quality speaker although a lot more in the high-end range than its competitors. Amazon’s Echo device incorporates the Alexa voice-assistant that is equally intelligent as Siri and can carry out task-specific command. The Google Assistant in Google Home comes close behind and can carry out task-specific commands as well. All of these voice-assistants are a level ahead of Samsung’s Bixby and the company needs to up its artificial intelligence before releasing a smart speaker that might be doomed to fail in the market otherwise.
Do you think Samsung might actually be developing its own smart home speaker, or is it too early for the company in terms of their artificial intelligence technology to introduce a project like that? Share your thoughts with us in the comment section below!