We all have been there – we open a website looking for some information and all we see are annoying ads littered at every corner of the web page! What’s more, there are pop-up ads as well that are too irritating for a majority of users and that’s the reason why millions of people have installed ad-blockers on their browser. Now, it seems that it’s Google’s turn as the company is moving forward with its plan to start blocking ads by introducing an ad-blocking feature in the Chrome browser.
In a blog post, Sridhar Ramaswamy, senior vice-president of ads and commerce, said, “We believe online ads should be better. That”s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it.”
He even further stated that they plan to have Google Chrome stop showing all the ads, including those owned or served by Google, on websites that are not compliant with the Better Ads Standards starting early next year.
So, what does this mean for website owners who rely on digital ad revenue? The answer is simple, Chrome will block only the ads that aren’t compliant with the Better Ads Standards.
The websites that show annoying advertisements like pop-up ads, auto-playing video ads with sound, large sticky ads and similar ads will be targeted by the Chrome ad-blocking feature. This means that if you website doesn’t rely on ads like the pop-up ads and are in accordance with the Better Ads Standards, then you won’t have to worry about anything. Google says that the feature will be active by default, and if the users want, they can turn it off whenever they like.
Since people have been using ad-blockers a lot now, several websites have taken countermeasures to ensure that their revenue doesn’t go down. Forbes.com, for example, doesn’t let you access their site and read their content unless you turn off the ad-blocker in your browser.
If you are worried about losing your revenue and don’t want to do anything like Forbes, then Google will help you out there as well. In the blog post, it says that Google will help maintain a sustainable web for everyone. With Funding Choices program, which is now in beta, the publishers will be able to show a customized message on their website asking the visitors who use an ad-blocker to either disable it so that the ads are visible or pay for a pass that removes all the ads from the website.
The ad-blocking feature in Chrome browser will roll out next year, so how do you think this is gonna impact the website’s relying solely on digital ad revenue? Let us know your views in the comments below.